📝🔬 "What's your process?" Oh, dear, it's so messy! But at least for my team, if you rotate the classic design process squiggle, you'll see a *spiral*, with plenty of regularity—even throughout long investigations.
More details here on our team blog!
Conversation
Interesting that this is the opposite of the “creative learning spiral” a la LLK
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Oh wow, you’re totally right! Most of the time, it does feel like an inward spiral, I think, but sometimes it’s definitely expansive in this way
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Could be thought of as the same process, in convergent vs. divergent modes
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Yeah, I was pondering that… but it's kinda not how I think about the process! We tend to get divergent and then convergent again within each loop: research and ideation diverge, testing and question refining converge and tighten the spiral inward.
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