📝🔬 "What's your process?" Oh, dear, it's so messy! But at least for my team, if you rotate the classic design process squiggle, you'll see a *spiral*, with plenty of regularity—even throughout long investigations.
More details here on our team blog!
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Love this! A spiral is subtly different from an iterative cycle (another metaphor I’ve seen used) - it beautifully hints at progress/convergence. Thanks for sharing!
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Interesting that this is the opposite of the “creative learning spiral” a la LLK
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Oh wow, you’re totally right! Most of the time, it does feel like an inward spiral, I think, but sometimes it’s definitely expansive in this way
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Oh, "spiral out" vs "spiral in" is a fun provocation! 👍