I bought a serrano chili today. It cost 6c. They're so hot that one's all I'd ever buy. For gross revenue to equal 1 hr of minimum wage, the store would have to sell 250. 50/50 they sell that many in a week. Made me wonder: why do stores stock them? Why do farmers grow them?
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(the prevailing answer is #3 and that I'm a wuss)
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They are consumed in large quantities by Mexicans. We would buy a full bag a week. Huevos a la Mexicana use 2-3 per plate.
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Oh, wow, I've only ever seen them with jalapeños! Using serranos that way is serious business!
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could be part of a crop rotation!
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I love serranos. I use them a lot. Their heat is variable. But their underlying flavors are yumcity.
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restaurants
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You'll get used to its hotness. I found myself gradually consuming more and more.
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I bet it’s strongly the second bullet. Having “everything” means you shop there to get the profitable items. When I worked in a grocery store our entire produce department was basically net neutral/negative. Deli, meat, and some grocery items made the money.
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I’ve only ever pickled/made sauce from chilies we’ve grown ourselves but not out of the question to buy lots for doing that? (As well as the other answers you’ve received.)
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Farmers probably sell them for industrial use (I.e. to be processed).
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