I bought a serrano chili today. It cost 6c. They're so hot that one's all I'd ever buy. For gross revenue to equal 1 hr of minimum wage, the store would have to sell 250. 50/50 they sell that many in a week. Made me wonder: why do stores stock them? Why do farmers grow them?
Conversation
Replying to
Ideas:
* it's helpful ground cover for the farmers?
* the stores stock them not because they make money but because I'd be annoyed if I wanted one and they didn't have it?
* some people buy dozens somehow?
10
6
(the prevailing answer is #3 and that I'm a wuss)
12
Replying to
Probably more of a convenience for customers. I buy 4-5 serranos a week.
1
Replying to
I use them in them in Asian foods when I can’t find the right pepper. Also breakfast tacos. At my local international grocer, I routinely see people buy even hotter habenero peppers by the bagful.
1
Replying to
*you* only need one, andy. easily bought handfuls each week at home as a kid. (they are also variable in heat ime and you can also seed them for a quiet storm)
1
Replying to
Serranos are great! I don’t think many people just eat them whole, though. They’re great as a garnish. Just mix them with something like agave, cut into strips and mix it up. Yum!
1
Replying to
Because people think "Wow, that's only 6c. What a deal - I should buy a bag of them!".
Replying to
1) cross-sell, likely the product has a high attach rate to high(er) margin products 2) Cost of production is still lower than sales price. To be honest, I'd significantly increase price if I could as I doubt there's high elasticity around this price point.