I produce things for tv & the web. Founder & Chief Creative Officer of http://AuraNexus.com (@auranexus). Former Head of Live Video @ BF News 
andrew.kimmel@gmail.com
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6) “So, we'll help them and they'll submit it with their name on it so that it looks organic. You know, that it's coming from that community. But we will have a role behind the scenes."
Real classy stuff @DLoesch
7) For social media, the @NRA recommended producing short videos/“You know, 'Joe ' cashier @ the local convenience store, had his firearm with him & protected himself/Those are good because they're short & they kind of get you outraged. We call it like 'the outrage of the week'."
8) @NRA advised: "Every time there's a story/about/ African gangs coming in w/ baseball bats, a little thing you can put out there, maybe at the top of a tweet or Facebook post or whatever, like w/ 'not allowed to defend their home', 'not allowed to defend their home'. Boom."
9) You watch the full 48 minute video of the investigation here https://youtu.be/QYyX7O02yOg . Be sure to tag @NRA and @DLoesch with your thoughts! Reporting by @AlJazeera.
Oh wow - this 48 minute video is only part 1!! More to come 
I love finding all those testimonials scattered about the Internet that are like "some bad people came to my store so I shot them up good, but then the police came and made me scared." The emphasis on escalation leads to worse outcomes all around.
I was reminded of this just now by today's NPR interview with Jennifer Eberhardt, where she noted that rethinking police policies - creating a perimeter around fleeing suspects instead of chasing them down and / or shooting them - actually led to fewer police injuries, too.
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