Andrew KimmelVerified account

4) That included deflecting public concern by smearing supporters of gun control. “Just shame them to the whole idea," said/the NRA's public relations team. Then, explaining how the NRA manipulated media coverage/enlist the services of friendly reporters I’m grotesque @DLoesch?

5) Another @NRA tip was to ghost-write columns for pro-gun law enforcement officials. "We pitch guest columns in the local papers/A lot of the times, we'll write them for like a local sheriff in Wisconsin or whatever.

6) “So, we'll help them and they'll submit it with their name on it so that it looks organic. You know, that it's coming from that community. But we will have a role behind the scenes." Real classy stuff @DLoesch

7) For social media, the @NRA recommended producing short videos/“You know, 'Joe ' cashier @ the local convenience store, had his firearm with him & protected himself/Those are good because they're short & they kind of get you outraged. We call it like 'the outrage of the week'."

8) @NRA advised: "Every time there's a story/about/ African gangs coming in w/ baseball bats, a little thing you can put out there, maybe at the top of a tweet or Facebook post or whatever, like w/ 'not allowed to defend their home', 'not allowed to defend their home'. Boom."

9) You watch the full 48 minute video of the investigation here https://youtu.be/QYyX7O02yOg . Be sure to tag @NRA and @DLoesch with your thoughts! Reporting by @AlJazeera.