3/ Today, a lot of creators are getting started on a single platform - be it YouTube, Insta, or Twitch - but as they pick up traction, they will increasingly be omni-channel. It lessens platform risk and allows them to build multiple touchpoints with users
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এই থ্রেডটি দেখান
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4/ Think about what the Kardashians have done. Not only do the rule the social media circuit, but they also have many new media touchpoints: Gossip blogs, new stories. And traditional media touchpoints as well - TV shows, retail, etc. That's the future.
১ reply ৬ টি পুনঃটুইট ৪০টি পছন্দএই থ্রেডটি দেখান -
5/ A single piece of media, or an associated event, can be repurposed across all the channels, whether it's social media, news, or traditional. Each channel can be furthermore used to cross-promote all the other channels. It's a web of interconnection.
১ reply ৭ টি পুনঃটুইট ৪১টি পছন্দএই থ্রেডটি দেখান -
6/ You're already seeing this today with a YouTube star like
@CaseyNeistat, who has almost 10M YouTube subscribers, but also 3M on IG, 1.8M on Twitter, and a long tail of other media touchpoints. Future creators will employ the same strategy.১ reply ৪ টি পুনঃটুইট ৪৬টি পছন্দএই থ্রেডটি দেখান -
7/ This is particularly strong for livestreaming, because not only do you get the livestream, but each session becomes a video. For gamers, each kill shot becomes a GIF that can be shared on Twitter and Insta. One piece of content generates a flurry of follow-on content.
৪ replies ৫ টি পুনঃটুইট ৪২টি পছন্দএই থ্রেডটি দেখান -
8/ Also relevant- the "kardashian network effect" - the cross promotion platform built by multiple mutually reinforcing social media accounts that cross-promote each other, where users can primarily engage with the character they like, but are exposed to others over time
৪ replies ৪ টি পুনঃটুইট ৪৪টি পছন্দএই থ্রেডটি দেখান -
9/ This is like the Marvel universe where one character can promote another. This is also what happens when we get individual streamers/creators starting to join teams and media companies, not just themselves.
৩ replies ৪ টি পুনঃটুইট ৪৩টি পছন্দএই থ্রেডটি দেখান -
10/ A great example of this is Brat which casts influencers in their TV-production quality shows, has a whole universe where they guest star in each others shows, and has interconnected storylines. And of course everyone cross-promotes. YT channel here: (https://www.youtube.com/channel/UCdnJJrDUl-y_ryelLMslxkQ …)
২ replies ৩ টি পুনঃটুইট ৩২টি পছন্দএই থ্রেডটি দেখান -
11/ Same thing is also happening on Snap/Insta where influencers do "takeovers" of each others' channels, cross-promote each other, etc.
২ replies ৪ টি পুনঃটুইট ৩২টি পছন্দএই থ্রেডটি দেখান -
12/ Finally, as the Kylie Jenner article discussed, once you have these intricate networks of content and influencers, you can take on monetization in a real way
১ reply ৪ টি পুনঃটুইট ২৫টি পছন্দএই থ্রেডটি দেখান
13/ The future of monetization for these creators won't be to vertically integrate huge companies. Similar to the Kardashians, it'll be trendy, one-off products/services that can be easily outsourced. Shopify. <10 employees. Everything drop-shipped. This is already happening.
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14/ You can go further. Your casual fans live on the mainstream platforms - Twitch, Snap stories, etc. - but your true fans end up connecting with you directly. Their LTVs are more like $1000+. Learning to identify these users and bumping up their engagement is key.
১ reply ১০ টি পুনঃটুইট ৪৪টি পছন্দএই থ্রেডটি দেখান -
15/ The Kardashians are the future of this ecosystem. Study them. It's all going that way.
১০ replies ১০ টি পুনঃটুইট ৬৯টি পছন্দএই থ্রেডটি দেখান
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