As I said ALL CYCLE: we tested & tested LP ads & they backfired. Now field confirms. Persuasion requires ads (1) that don't look political so soft Trump/swing watch them (2) shorter than Ken Burns docu (3) letting people feel ok having been wrong. 1https://www.dailyposter.com/p/the-real-story-about-never-trump …
Absolutely. My orientation is much more toward mobilization. They failed at that too. High potential Dem voters (aka low frequency) are especially loathe to watch ads that are long & look obvs political. What engaged lefties like and what mobilizes two very diff things.