As I said ALL CYCLE: we tested & tested LP ads & they backfired. Now field confirms. Persuasion requires ads (1) that don't look political so soft Trump/swing watch them (2) shorter than Ken Burns docu (3) letting people feel ok having been wrong. 1https://www.dailyposter.com/p/the-real-story-about-never-trump …
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En réponse à @Dethtron5000
In our testing, those were more mixed bag. But we consistently outperformed them with ads made by actual progressives for persuasion. Further, the REAL electoral task was mobilizing high potential first time/infrequent voters. And they didn't even try - but we did!
20:40 - 13 nov. 2020
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