As I said ALL CYCLE: we tested & tested LP ads & they backfired. Now field confirms. Persuasion requires ads (1) that don't look political so soft Trump/swing watch them (2) shorter than Ken Burns docu (3) letting people feel ok having been wrong. 1https://www.dailyposter.com/p/the-real-story-about-never-trump …
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The "blockbuster" ad mentioned in article was among the many that not only pushed swing toward Trump, it increased racial enmity against Asians and Asian Americans. Making people blame China fed Trump's COVID narrative - not truth. 3
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To clarify: article says it did not work. By "blockbuster" I only meant lefties on Twitter fawning and throwing dollars at it. 4
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