When you spend your time doing actual empirically testing - & watching focus groups - you see that ads the Twitter left loves do not actually work. Ads that mobilize must target apolitical people and the ones that work look absolutely nothing like political ads.https://twitter.com/nytopinion/status/1318567700034146311 …
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To call testing of political ads "randomized controlled trial" is to cheapen RCTs. Political messaging has a ton of indirect effects, the effect of asking has an effect in itself, and it ignores that you have an adversarial problem.
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