But the left has LONG measured success by ability to generate attention and dollars. To keep fueling more messaging that feeds but does not enlarge the base.
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When you spend your time doing actual empirically testing - & watching focus groups - you see that ads the Twitter left loves do not actually work. Ads that mobilize must target apolitical people and the ones that work look absolutely nothing like political ads.https://twitter.com/nytopinion/status/1318567700034146311 …
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This is why we spend so much time belaboring problems and talking about (therefore bolstering) our opposition. Because this fuels already political, already progressive anger to spend more money for more of this.
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And the fact that even our ideological base - people aligned with us on issues but not activated - won't repeat our messages doesn't seem to matter.
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We are voicing what is wrong. And more importantly - we are telling the truth. Forget changing conditions. Forget telling our story. We want to describe the current conditions and criticize the current story.
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any good examples you can share?
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This should be true if the Undecided Middle is the functional target of the ad. What if it's not, though? We've been talking for 20 years about how base turnout is now the name of the game in deciding elections. McCain designed a whole new personality around the idea.
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I'm sympathetic to all these theories of change, just pointing out that turnout is an essential variable, not just focus-group favorability. With hardcore idealogues, I'm not sure "the political ad" is even a way to reach them; Policy is how you communicate.
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WAITAMINUTE, you're telling me ... that https://TWITTER.COM ... isn't real?
Merci. Twitter en tiendra compte pour améliorer votre fil. SupprimerSupprimer
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When you say "left" do you just mean the Democratic Party? What examples of recent ads do you think went big but didn't work?
Merci. Twitter en tiendra compte pour améliorer votre fil. SupprimerSupprimer
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Le chargement semble prendre du temps.
Twitter est peut-être en surcapacité ou rencontre momentanément un incident. Réessayez ou rendez-vous sur la page Twitter Status pour plus d'informations.