"Ugh, we suck so bad, now pay us" This is underpants gnomes-level stuff here.
“We’re the losing team, we lose a lot, and are losing now, so join us.” What do we stand for? “Can’t say. Only that we’re not them.” A master class in messaging missteps:https://twitter.com/chick_in_kiev/status/1310394924626575362 …
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I would bet one cookie that I could ID the firm responsible for this email without seeing the disclaimer at the bottom. They just. keep. doing. this.
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Social proof FAIL
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That was one of the reasons I was interested in writing in politics because most of the messaging I receive is God awful.
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i saw this and thought "i hope anat doesn't see this"
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"Dear voter, THIS IS ALL YOUR FAULT" Click here to donate.
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Nouvelle conversation -
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I mean – it raises money though. That's their goal.
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It does do that I'm sure. However, testing of threat and/or fear-based fundraising appeals versus hope and/or change-based ones actually demonstrate former offer diminishing returns. Many experts in fundraising see this approach as antiquated. Also - it depresses turnout.
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Nouvelle conversation -
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This is fucking unreal
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I cringe every time I get one of these emails! We need to present a positive message. There’s so much to work with when running against Mitch, it is easy to be positive.
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Le chargement semble prendre du temps.
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