Yup. And, in fact, message testing shows that when you ascribe motivation - that Trump does what he does because he knows he is losing - you increase high potential voters’ (folks who don’t normally turnout) desire to engage. Messaging guide: https://secureservercdn.net/198.71.233.47/m5b.422.myftpupload.com/wp-content/uploads/2020/02/MessagingOnVotingAndTheElection_aso.pdf …https://twitter.com/AshaRangappa_/status/1308929776019804160 …
"He gets things done" "He's tough" "Doesn't take anyone's bs" and then, yes, the law and order thing.
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Personally I still gravitate toward substantive criticism of his record rather than name-calling which debases political discourse
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Don’t talk about Trump at all. Opinions about him are fixed. Talk about Biden.
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