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Yup. And, in fact, message testing shows that when you ascribe motivation - that Trump does what he does because he knows he is losing - you increase high potential voters’ (folks who don’t normally turnout) desire to engage. Messaging guide: https://secureservercdn.net/198.71.233.47/m5b.422.myftpupload.com/wp-content/uploads/2020/02/MessagingOnVotingAndTheElection_aso.pdf …https://twitter.com/AshaRangappa_/status/1308929776019804160 …
Further, characterizing him as an authoritarian decreases desire to register and vote. And, sadly, sends swing (who are drawn to strong man and buy into fear mongering) back to him. He’s a weak loser. A bumbling idiot.
Those who suggest ridicule for Trump -- and for Graham, Rubio, McConnell et all -- I think are correct. They are weak men grasping at last-ditch efforts. Point and laugh. We see how frightened and lost they are.
Yes. This is one more word salad quote resulting from his genetic incapability of acknowledging the possibility that he might lose. He literally cannot do it.
Is insulting him a good tactic or will it make his base double-down and make those on the fence feel protective of him? Would it be better to say what he's done that you don't like rather than personal attacks?
Short answer - the less we say about him, and the more we say about us, the better. Anti-Trump messaging far less effective than pro-Biden and - equally important - pro-us, what we're doing & delivering.https://www.vox.com/2020/6/9/21284758/broockman-kalla-biden-ads-trump-ads …
I am sharing your messaging guide with everyone that I can. It’s so helpful.
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