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What do we say to mobilize high potential voters, persuade skeptics & build public will to count every vote? New messaging guide - with advice what to say & cautions on how painting Trump as authoritarian strongman actually help him & hurt us. #CountOnUs
https://secureservercdn.net/198.71.233.47/m5b.422.myftpupload.com/wp-content/uploads/2020/02/MessagingOnVotingAndTheElection_aso.pdf …
Persuasion testing & lessons from scholars of authoritarian regimes show they rely on sense of inevitability to depress resistance from ordinary people. When we say "Trump *is* stealing election" we help him commit this crime.
When we sow doubt - or portray ourselves as losing team - in attempt to get $ - we depress participation. Most people got 99 problems; they're not out shopping for more. They want to be part of creating something good - not merely stopping harm or fighting lost cause.
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