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You defeat autocrat by characterizing him as a weak loser, not an authoritarian strong man. The former activates “law and order” desire among swing & despair among high potential voters who see participating as lost cause.https://twitter.com/hunterw/status/1305870908003954690 …
This is one of the most consistent & replicated findings both in current RCTs we’re doing and in real world examples of ending regimes like Trump’s.
There’s a reason Trump feminizes his opponents in order to denigrate them.
Our issue in FL, as elsewhere, is that we need to give our Latino and other voters something to vote *for*. Negative ads on Trump don’t mobilize. And strongman ads on Trump don’t persuade.
Caudillos have had a pretty good run in Latin America. All of them remained for many “terms” even doing away with real elections all together.
If everyone would just watch “No” with @GaelGarciaB we'd be better of in so many ways.
You win by making people hunger for what can be not scaring them about what is.
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