Progressive’s attachment to constantly narrate all we’re confronting frequently renders our target audiences objects, not subjects, in our sentences. Little wonder we have trouble motivating people to sustained action.
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Anytime you’re taking about what “they” do to us - you’ve made the opposition the actor and made passive those you’d like to see acting.
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One of the proven most effective levers for mobilization is social proof: suggesting or claiming the group to which your audience belongs is already doing the thing you’re hoping to inspire.
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Thus in lieu of, say, “if they didn’t think your vote mattered, they wouldn’t be trying to suppress it” (they act, you acted upon) - “they think they can suppress our votes, but that only makes us turnout even greater numbers” (target audience as implied narrator & actor)
Afficher cette discussionMerci. Twitter en tiendra compte pour améliorer votre fil. SupprimerSupprimer
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Merci. Twitter en tiendra compte pour améliorer votre fil. SupprimerSupprimer
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