If you're making ads to persuade soft Trump supporters, here's what you'd want to do: (a) target women, not men, among people still clinging, former more movable (b) uniqueness humor, surprise - most voters, swing esp. turn off obvs political ads less than 4 seconds in /1
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(c) create permission architecture for person to contend with having been wrong, changing their mind. Pure attacks on Trump actually make soft supporters feel you're impugning them - they get defensive & re-entrench support. /2
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Look again at most
@ProjectLincoln & many @RVAT2020 ads. They're not structured to persuade soft supporters. Indeed, what works on *getable* Trumpers are progressive priorities like healthcare, fair wages, real paid care. Saying what we're for & what GOP has blocked every turn.2 réponses 17 Retweets 87 j'aimeAfficher cette discussion -
En réponse à @anatosaurus @ProjectLincoln
Yes, Project Lincoln ads serve the former GOP admin officials who are trying to absolve themselves of blame and find future employment
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