If you're making ads to persuade soft Trump supporters, here's what you'd want to do: (a) target women, not men, among people still clinging, former more movable (b) uniqueness humor, surprise - most voters, swing esp. turn off obvs political ads less than 4 seconds in /1
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(c) create permission architecture for person to contend with having been wrong, changing their mind. Pure attacks on Trump actually make soft supporters feel you're impugning them - they get defensive & re-entrench support. /2
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En réponse à @anatosaurus
Does it help to remind that this is not what they signed up for? That they didn’t mean “this” when they voted in 2016?
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En réponse à @BryanVWatson
This is certainly one way to create that permission structure. :)
20:51 - 12 juil. 2020
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