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If you're making ads to persuade soft Trump supporters, here's what you'd want to do: (a) target women, not men, among people still clinging, former more movable (b) uniqueness humor, surprise - most voters, swing esp. turn off obvs political ads less than 4 seconds in /1
(c) create permission architecture for person to contend with having been wrong, changing their mind. Pure attacks on Trump actually make soft supporters feel you're impugning them - they get defensive & re-entrench support. /2
Look again at most @ProjectLincoln & many @RVAT2020 ads. They're not structured to persuade soft supporters. Indeed, what works on *getable* Trumpers are progressive priorities like healthcare, fair wages, real paid care. Saying what we're for & what GOP has blocked every turn.
Let's stop handing out accolades to Frankenstein cause he suddenly got terrified of his own creation. These folks brought us Trump thru generations of dog whistling to divide us by race & place of origin, so we'd look the other way while they hand 1% the wealth our work creates.
This is what's wrong with all those "DEVASTATING" ads from The Lincoln Project.
Does it help to remind that this is not what they signed up for? That they didn’t mean “this” when they voted in 2016?
This is certainly one way to create that permission structure. :)
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