We can’t simply meet people where they are. Where most people are sucks. We must understand where they’re capable of going - and lead them there.
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Once again: The job of a good message isn’t to say what is popular. The job of a good message is to make popular what we need said.
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Effective messaging research isn’t about taking the temperature. It’s about figuring out how to change it.
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Yes! And sometimes that means taking a 6-month view, and sometimes it means taking a 5-yr view. (It’s hard to measure effects of a 5-yr plan w polls or A/B testing.) This is why we’ve been out with these shirts/bumper stickers for about two years now.
https://weprotectthetruth.com/products/fox-news-lies-to-get-votes-for-billionaires-super-soft-t-shirt-dark-2 …Merci. Twitter en tiendra compte pour améliorer votre fil. SupprimerSupprimer
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Le chargement semble prendre du temps.
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