Assume people are rational actors...https://twitter.com/medburnbook/status/1263677983199461376 …
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Ce Tweet est indisponible.
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Ce Tweet est indisponible.
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Ce Tweet est indisponible.
There’s also a whole separate problem of extent to which texts deliver *actionable* intelligence - meaning, something that campaigners and operatives can apply to do their work differently
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Indeed. I’ve seen studies say you need to control c.30% of someone’s information intake to overcome strongly held ‘irrational’ beliefs, but that’s obvs v hard in real world campaign settings.
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Caldini’s ideas do seem more useable e.g. using social proof to influence behaviour, and ppl have regularly shown social proof mailings to have big effects I guess. But more broadly it feels like there’s a big gap between the nudge/behavioural psychology lit and campaigns.
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