Assume people are rational actors...https://twitter.com/medburnbook/status/1263677983199461376 …
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Anat, do you have any good recommendations for books/studies/articles on this please? I call it the fallacy of rational voter theory but I rarely see it talked about in explicit terms by campaign thinkers
Good question! I have an entire syllabus from advanced messaging course. There’s no one ideal so you have to extrapolate from texts to politics. Good start: Thinking Fast and Slow, Predictably Irrational, (risk of hubris) my book Don’t Buy It, Pre-Suasion
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Thank you. Have read Caledini, Ariely, Thaler & Sunstein, Kanheman etc and now ordered your book! Have also looked at wider psychology/nueroscience (backfire effect etc). It feels like such a big (& odd!) gap, given how much the idea of rationality drives so many campaigns.
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DM me for syllabus if ya want.
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