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This new research renders how critical it is that our messages present an origin story. Unless we make clear source of our problems, people fill in culprit themselves and default by habit and cultural conditioning to blaming individual. H/t @celindalakehttps://www.nytimes.com/interactive/2020/04/16/opinion/coronavirus-inequality-solidarity-poll.html …
The perils of commonplace passive constructions - people “losing” their jobs or homes, the gap between classes “growing”, wages “falling” - all render invisible the CHOICES a powerful few keep making to impoverish and imperil everyone else.
No one misplaces a house. Billionaire developers, bankers and corporate landlords extract payments by having made the most basic of needs - shelter - into a means to generate profits.
No one suddenly can’t find their job. Giant corporations just minted another taxpayer funded fortune in bailouts and are still laying people off, no matter their profits.
Referring to the devastation of Black and Brown communities hit first and worst by Covid through the flaccid vocabulary of “disparities” tells us that outcomes differ. But it’s silent about why.
And the right answer - that lawmakers and the billionaires who fund them are picking and choosing who will live and die - is not what comes top of mind.
Indeed, lawmakers reliably point finger at the people rendered vulnerable thanks to our color coded barriers to care, decent wages and paid leave. They want us pointing the finger in the wrong direction so we don’t join together across differences to demand care all of us need.
Yes! Narrative matters. People need to hear a story. With characters. AND it should have a “why”. Why is the character doing this? Example: “The Murdoch family uses Fox to lie to you... to get you to vote for billionaires’ tax cuts.” From a red area: messages like this WORK.
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