For so long, I would tell people "say what you're for, not what you're against" but begin my own remarks by calling out everything wrong with present messaging. IE naming what I am against.
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It has taken me so long to realize that I have to conform to the advice that I dish out.
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I made a whole podcast, http://BraveNewWordspod.com , just to solve for this. To tell affirmative stories of what worked and why - instead of cataloging cautionary tales and approaches.
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