Anat Shenker-Osorio

Literally as I was watching these, my husband @danancona in the other room was marveling at how when you hear these ads without looking at the screen — which is how many people hear TV ads — it just sounded like a Trump channel. 4/12

The best ad by far is “Crisis Comes” by Unite the Country: https://twitter.com/jonathanchait/status/1242789740392390656?s=20 … 5/12

The Ken Burns-style old imagery reminds us of a time when Presidents weren't totally insane, and it lays out three concrete things Trump did wrong—downplayed the crisis early on, cut the government department that could have helped, and let COVID-19 spread unchecked. 6/12

2) It’s not an ad, but this longer-form video is effective and informative, featuring former White House Ebola Response Coordinator Ron Klain laying out how we got here and the immediate steps we need to take to get out: https://twitter.com/JoeBiden/status/1241416531684331526?s=20 … 8/12

Finally, I’m not sure humor is the right fit for political ads right now. I watched several that attempted humor or lo-fi memes and in all cases I thought they fell flat at best, and were offensive at worst. 9/12

We need narratives that are rooted in the moral authority we have right now as the only Party who tried to hold Trump accountable, that paint him as a failure without repeating his lies, and that push us toward the policy changes we need in both the short and long term. 10/12

I just started as VP of Political & Narrative Strategy at @waytowinaf. Watching these ads today, it’s clear to me that this is a movement capacity that we need to be funding much more of, and in this moment now more than ever. 11/12