#TeamWarren ran a brilliant campaign, persistently & creatively answering the core questions: Why her? Why now?
But this wasn't what the media and thus voters demanded.
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Trump won on a single image that everyone could understand: a Wall. I wonder if Warren should have invoked a single image -- the $350 vial of insulin -- and repeated that relentlessly.
Research shows our core problem w voters is cynicism: we need not convince them our ideas are right but rather that they’re possible. That’s why we must lead with solution not hammer problem.
