#TeamWarren ran a brilliant campaign, persistently & creatively answering the core questions: Why her? Why now?
But this wasn't what the media and thus voters demanded.
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I wonder if there's anything to learn about capital-P Plans being a political non-starter. Not discounting sexism for a moment, just looking at other factors as well. Pragmatism is nearly impossible to message and requires a second-order level of thinking to grok.
Yeah. Plans are absolutely quintessential selling the recipe and not the brownie.
