We cannot be the “no war” people without repeating war war war war over and over
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I wanted to use a message that was more proactive and instead of oppositional. I like “pursue”!
It’s really good! My whole job is nitpicking language. Just fact you aren’t negating and repeating “war” is light years ahead
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I think it’s critical for more visionary expressions of what we want the world to be, while expressing dissent against what we’re against. It facilitates progression
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100% and empirical data (message testing) absolutely supports this - aspirational asks both more persuasive and more galvanizing
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