Anat Shenker-Osorio

If narrating horrors and feeding outrage worked, the left would run the world. It doesn’t.

The Right runs much of the world bc it does well financed in-depth messaging & propaganda research. It must show that narrating imaginary horrors like scary immigrants & feeding outrage works. Bc that's what they're doing, more than any1 on the Left is. And it's working for them

Yes, generating increased fear and resentment makes people more conservative. This is why fear-based messaging works for the right but not for the left.

“The negative message proved twice as effective a motivator & did especially well w ...aged 18 to 27 women & Hispanic voters. That final category... is ... important to motivate...bc “non-whites have ...lower intensity on caring about who controls Congress—particularly Hispanics”