If narrating horrors and feeding outrage worked, the left would run the world. It doesn’t.
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Haven't seen full results. I like your messaging research & wd love to see Dem party hire U full time to do it. Tho I find it very hard to believe only positive messaging works on Dems. If both types of Dem messages get tested exhaustively, I'd expect some of each type wd work
Very kind! Totally agree it can't be all positive. But (1) ordering effects matter a ton - problem first isn't as effective as shared value THEN problem (2) need far more narration of our "brownie" (what we'll deliver) and far less on what's horrible or our recipe
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Thank you for this explanation. Yes, that makes a lot of sense. I was afraid you were suggesting leaving out statement of the problems.
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NEVER! And, indeed, I spend so so much time fixing people's speak in passive. E.g. "jobs were lost." Nope. "Jamie Dimon took your house." :) People do things.
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