If narrating horrors and feeding outrage worked, the left would run the world. It doesn’t.
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“The negative message proved twice as effective a motivator & did especially well w ...aged 18 to 27 women & Hispanic voters. That final category... is ... important to motivate...bc “non-whites have ...lower intensity on caring about who controls Congress—particularly Hispanics”
"The aspirational message moved the mean likelihood to vote from 7.5 to 7.7...while the negative message moved it from 7.5 to 7.9." MOE is +/- is MUCH bigger than this diff. Article doesn't link to actual research, which is very bad practice.
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U R right. It didn't link to actual research, and it should have.
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It's such a frustrating and sadly common practice in reporting on polling!
Fin de la conversation
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