If narrating horrors and feeding outrage worked, the left would run the world. It doesn’t.
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apparently there are mixed findings, bc NextGen found negative ads did work on Dem voters.https://slate.com/news-and-politics/2018/08/tom-steyers-nextgen-america-releases-major-new-research-on-motivating-young-voters.html …
Not sure how you draw that conclusion, I've seen full results of this precise study - diff. bet. pos & neg was within MOE, in other words, not conclusive. And "the most persuasive across multiple metrics related to 'power in numbers'."
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Haven't seen full results. I like your messaging research & wd love to see Dem party hire U full time to do it. Tho I find it very hard to believe only positive messaging works on Dems. If both types of Dem messages get tested exhaustively, I'd expect some of each type wd work
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Very kind! Totally agree it can't be all positive. But (1) ordering effects matter a ton - problem first isn't as effective as shared value THEN problem (2) need far more narration of our "brownie" (what we'll deliver) and far less on what's horrible or our recipe
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