If narrating horrors and feeding outrage worked, the left would run the world. It doesn’t.
Yes, generating increased fear and resentment makes people more conservative. This is why fear-based messaging works for the right but not for the left.
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apparently there are mixed findings, bc NextGen found negative ads did work on Dem voters.https://slate.com/news-and-politics/2018/08/tom-steyers-nextgen-america-releases-major-new-research-on-motivating-young-voters.html …
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“The negative message proved twice as effective a motivator & did especially well w ...aged 18 to 27 women & Hispanic voters. That final category... is ... important to motivate...bc “non-whites have ...lower intensity on caring about who controls Congress—particularly Hispanics”
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