Anat Shenker-Osorio

What really flummoxes the left in messaging (yes, merely one of many problems - I grant) is that we’ve forgotten that at our core, we are storytellers not slogan makers. Of...

course slogans are crucial - simplifications that once repeated become the tattoo of our culture (purportedly) and thus manufacture our common sense. But, to work, they must anchor back to a story. A story that sets the terms, defines how things work.

The story must make sense of how we got here - our origins. And it must give us not just a glimpse of our desirable future but an absolute hunger for it.

The right has an origin story - a reason for why we “suffered the fall” from grace. It is “them”, “those people” who don’t believe in our way of life, don’t “work hard”, are “takers” or “don’t obey our laws” (isn’t it ironic?)