@anatosaurus Can point to examples of good messaging on climate change that leads with values and stories, rather than problems, facts, data, etc?
Wish I had tons at the ready! Years ago, worked on research into this, see this handbook from those results: https://ecoamerica.org/wp-content/uploads/2015/11/eA-lets-talk-climate.pdf …
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Thanks! Maybe a topic for a future podcast?
Merci. Twitter en tiendra compte pour améliorer votre fil. SupprimerSupprimer
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You’ll note that winning message, Paint the Future, has much in common with Green New Deal messaging and esp the gorgeous AOC video on climate.
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But as far as true *implementation* - IE using new messaging to win stuff it’s tough to point to examples. Very intrigued by this recent EU win, strategies and messaging used: http://fossilfree-eib.eu/resources/videos-infographics/ …
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