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The already activists and a few more will fight. But other would be participants will freeze. That’s what fear does to most people.
Instead - a message that emphasizes X state will be what leads the way, turns the tide, grand Marshalls the parade to a better, safer, saner, more just and stable future would inspire and sustain a growing base while persuading a larger portion of the middle
For way more detail in what to say to engage base, persuade middle and send oppo packing, take listen tohttp://bravenewwordspod.com
And also, handbook: https://communitychange.org/wp-content/uploads/2017/08/C3-Messaging-This-Moment-Handbook-1.pdf …
This is awesome advice, and I'd very much like to retweet this last tweet, but wish it didn't have the ableist "saner" in the list of alternative adjectives. It unfortunately makes this otherwise invitational message disclude people like me with mental health issues. :/
I'm very against popping into people's mentions with unsolicited advice, and I feel odd since that's kind of what I'm doing here. I really really do find your point about the appeals we use to be compelling and important. Thank you!
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