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The X state (WI, MI, PA) is what will make or destroy 2020 is a fear based message. It says - get involved or the worst will happen. Fear messages are proven to evoke fight or freeze in base (those ideologically aligned.)
The already activists and a few more will fight. But other would be participants will freeze. That’s what fear does to most people.
Instead - a message that emphasizes X state will be what leads the way, turns the tide, grand Marshalls the parade to a better, safer, saner, more just and stable future would inspire and sustain a growing base while persuading a larger portion of the middle
For way more detail in what to say to engage base, persuade middle and send oppo packing, take listen tohttp://bravenewwordspod.com
And also, handbook: https://communitychange.org/wp-content/uploads/2017/08/C3-Messaging-This-Moment-Handbook-1.pdf …
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