To whom it may concern: #impeachment messaging must be about what we will achieve, who we can become WHEN we come through this and justice has prevailed.
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Although, obviously, I know the GOP will never do what's right - talking about this undermines our message. It reinforces
#impeachment as political maneuver - not quest for what is right.Afficher cette discussion
Especially when a win is far-fetched, we must message from inevitability: speak of our desired ends as matter of WHEN and never if.
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When we speak of how formidable and numerous our foes, we make our efforts seem ridiculous and keep people from wanting to join our team.
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Pelosi: "The actions taken to date by the president have seriously violated the Constitution,"...Mr. Trump, she said, “must be held accountable — no one is above the law.” REDO: “ensure we are a nation of laws” “ensure those elected to represent us govern in our interests”
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Basically — move from being anti-Trump or wanting to do X to Trump to wanting to do X FOR America
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Process vs outcome. It kills me to see how many progressives forget to talk about the outcome because they’re so in love with their own processes, and their place inside them.
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Crazy. Making. My TP on this (h/t Dave Metz) is sell the brownie, not the recipe.
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