What Does Work Example #1: This genuinely scary spot does a powerful job connecting how anti-immigrant hysteria hurts everyone. It requires a CW though: skip it if family separation, police, and graphic authoritarianism are unhealthy for you. 9/18https://twitter.com/ACLU_SoCal/status/938456354779381760 …
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What Does Work Example #2: A palette cleanser from the previous one.
@kdeleon used his long-shot US bid against Sen Feinstein to drive positive stories about immigrants in CA. This beautiful spot was part of it. 10/18https://youtu.be/oDkBYLd4zh81 réponse 1 Retweet 5 j'aimeAfficher cette discussion -
What Does Work Example #3: This is a Chamber of Commerce (!) spot for Texas (!) Republican (!)
@WillHurd. Nothing brilliant here, just basic, effective blocking and tackling. For a TEXAS REPUBLICAN, people. 11/18https://youtu.be/SqyB2svpUlY1 réponse 0 Retweet 6 j'aimeAfficher cette discussion -
What Does Work Example #4: Lullaby, produced by
@anatosaurus for@RAICESTEXAS. CW: you are going to cry, keep the tissues handy. 12/18https://www.youtube.com/watch?v=vJ4CG-3W4Fs …1 réponse 3 Retweets 7 j'aimeAfficher cette discussion -
What Does Work Example #5: This is one of my favorite ads, ever. It's from the noted godless socialists at a small beverage concern called Budweiser. Fine, their budget was probably a lil more than your usual campaign spot. But the storytelling. Whoa. 13/https://youtu.be/F1g1FRtWJYs
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What Does Work Example #6: (not immigration) When I first saw this insurance co. ad I thought it was a branding ad for the Dems - but there's a very creepy subtext to it. (check the soundtrack) Packs a strong emotional hit though. 14/18 https://youtu.be/QVwJvpp9OaM
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What Does Work #7: Tootling my own horn, this was the closing argument spot I co-wrote in '18. May not look like much, but we tested this heavily on Swayable vs positive and negative Trump ads and a very slick mod Dem ad. It beat all of 'em. 15/18https://youtu.be/ynbRh5rPINU
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We also did a bunch of 15s ads that were in the top 10% of all the content tested on Swayable in '18. They're on that YT channel if you're curious. 16/18
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We're in a pretty scary moment right now, with Trump/GOP continuing to puke anti-migrant hate all over social media. The Chamber of Commerce and Budweiser are to the left of the Dems on this, somehow. The room to address this is there Dems! 17/18
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Don't have a good CTA for you yet (working on it), but one quick thing: journalists, PLEASE cover this more. We need to know what ads are saying and who is making them, not just how much is being raised and spent! fin/18
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@threadreaderapp please work your magic!
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