PSA on #gotv: stop labeling people you’re trying to motivate “non-voters.” Social proof is real. People act according to labels assigned to them. There are no non-voters. They’re pre-voters we’ve not yet reached. #wordsmeanthings
Trouble with that is that they aren't voters. And we need them to know we are talking to them.
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Doesn’t everyone think of themselves as a voter?
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Definitely not. The majority of voter eligible people aren’t even registered and generally don’t know when an election is happening
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