Just got an email from beloved org @RAICESTEXAS titled "It's Not About National Security," repeating"bad hombre," and I want to crawl into a messaging advice vortex.
But first, once again: When you negate a frame, you evoke it. Don't hand your opposition free airtime.
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Basically, we want to say “we need *thing we’re for* not more money for an imaginary crisis.” Or “it’s about *thing we’re for. * it’s not about national security.” But whenever I think of a *thing we’re for* it just ends up getting articulated as an end to the *thing we hate*
Ideas - (1) look at immigrant rights style guide and (2) messaging handbook - both on http://asocommunications.com under "research." lots of concrete examples of words to use. 1/2