Just got an email from beloved org @RAICESTEXAS titled "It's Not About National Security," repeating"bad hombre," and I want to crawl into a messaging advice vortex.
But first, once again: When you negate a frame, you evoke it. Don't hand your opposition free airtime.
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I’ve been dealing with a version of this at my org. We need messaging that’s “were building an America where x is happening. It *is* about X.” This wall/gov funding/immigration /shutdown scenario is so convoluted and we can’t figure out how to flip the messaging. Any ideas?
Wanna make sure I understand - is X thing you DO want to build or the X is your critique of what's bad? It's definitely more than fine to refer to bad stuff, we have to. Issue is ORDERING (value then problem) and thus not leading w/problem.
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Basically, we want to say “we need *thing we’re for* not more money for an imaginary crisis.” Or “it’s about *thing we’re for. * it’s not about national security.” But whenever I think of a *thing we’re for* it just ends up getting articulated as an end to the *thing we hate*
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Ideas - (1) look at immigrant rights style guide and (2) messaging handbook - both on http://asocommunications.com under "research." lots of concrete examples of words to use. 1/2
Fin de la conversation
Nouvelle conversation -
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