Elizabeth MW
@analyticeye
Marketing & comms director @marsinnovation; #Tedx speaker; creative writing @myushen; @WaveCheckYellow co-director; blogger at The Analytic Eye. Love this city.
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Elizabeth MW followed
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Elizabeth MW retweeted Jessie
Hey
#yyz folks: suggestions?#toronto https://twitter.com/jjloa/status/642138297263910913 …Elizabeth MW added,
Jessie @jjloaWhich means: I need to find a good bar for whiskey in Toronto, people. help a girl out for her anniversary weekend.@dynamyk ? anyone?0 retweets 1 favorite -
Elizabeth MW retweeted
Integrity is not a renewable resource. You don't get it back next quarter. --
@unmarketing#CMWorld2 retweets 5 favorites -
Elizabeth MW retweeted
Google Just Announced A Brand New Penalty http://bit.ly/1EGkiq4 pic.twitter.com/pjjiwgqDxG
4:19 PM - 10 Sep 2015 · Details1 retweet 0 favorites -
Uh, customized music started with burned CDs? No, there was mix tapes before that
#datingmyself#digimarketing0 retweets 3 favorites -
Elizabeth MW retweeted
Relying on couponing for your social engagement makes you a social sugar daddy. -
@shadenmostafa#digimarketing1 retweet 1 favorite -
Artists tour >once a year; asking for more upfront payments; huge pressure on promoters to break even: massive growth in XP spending
0 retweets 0 favorites -
Bill Graham created modern-day concert promotion in 70s; cared about artists/fans, curated XPs. Concerts matter even more now
#digimarketing0 retweets 1 favorite -
Ashley Bradbury taking about how
@facebook is using mobile to change concert experience#Digimarketing#music#mobile0 retweets 0 favorites -
Elizabeth MW retweeted
Eyes up tonight! The
@TourCNTower will be lit up orange in celebration of the start of#TIFF15 pic.twitter.com/a7YGQo88KY7:44 AM - 10 Sep 2015 · Details26 retweets 29 favorites -
Surprising & delighting customers is great, but can make you a sugar daddy; real relationships take time
@shadenmostafa#Digimarketing0 retweets 0 favorites -
Knowing power of friend referrals, companies want relationships with your friend network to get to you
@shadenmostafa#digimarketing -
Friend recommendations still top referrals for many industries, including travel. Customer reviews gaining
@shadenmostafa#Digimarketing0 retweets 0 favorites -
Anticipate next move w/out being creepy: retargeting doesn't tell you if they've converted elsewhere
@shadenmostafa#digimarketing1 retweet 3 favorites -
In Australia, Facebook has partnerships w grocery stores to exchange data; w an email address, marketers can tap into augmented profiles
0 retweets 1 favorite -
Elizabeth MW retweeted
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@Walmart scientist@ommarwah: People eating in groups of 6 or more average 20% greater calorie consumption.#EatingAlone#DigiStrategy1 retweet 0 favorites -
Elizabeth MW retweeted
Utilizing 3rd party data is like relying on a friend to describe your upcoming blind date. -
@shadenmostafa#digimarketing2 retweets 0 favorites -
1st party data & past behaviour trumps aspiration/survey data ~
@shadenmostafa of@Expedia#digimarketing0 retweets 1 favorite -
Web lessons
@Expedia: 1) faster load time 2) expectations go up on mobile (5-10 seconds) 3) set a performance poverty line#DigiMarketing1 retweet 0 favorites -
Elizabeth MW retweeted
If your brand's
#email program has dust on it, you're absolutely leaving money on the table#digimarketing3 retweets 5 favorites
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Elizabeth MW
Andrew Wahl
VPDM Digital
Wes Finley
CTV Toronto
Dennis Hall