Elizabeth MW

@analyticeye

Marketing & comms director ; speaker; creative writing ; co-director; blogger at The Analytic Eye. Love this city.

Toronto, Canada
Joined September 2010

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  1. Hey folks: suggestions?

  2. retweeted

    Integrity is not a renewable resource. You don't get it back next quarter. --

  3. retweeted

    Google Just Announced A Brand New Penalty

  4. Uh, customized music started with burned CDs? No, there was mix tapes before that

  5. retweeted

    Relying on couponing for your social engagement makes you a social sugar daddy. -

  6. Artists tour >once a year; asking for more upfront payments; huge pressure on promoters to break even: massive growth in XP spending

  7. Bill Graham created modern-day concert promotion in 70s; cared about artists/fans, curated XPs. Concerts matter even more now

  8. Ashley Bradbury taking about how is using mobile to change concert experience

  9. retweeted

    Eyes up tonight! The will be lit up orange in celebration of the start of

  10. Surprising & delighting customers is great, but can make you a sugar daddy; real relationships take time

  11. Knowing power of friend referrals, companies want relationships with your friend network to get to you

  12. Friend recommendations still top referrals for many industries, including travel. Customer reviews gaining

  13. Anticipate next move w/out being creepy: retargeting doesn't tell you if they've converted elsewhere

  14. In Australia, Facebook has partnerships w grocery stores to exchange data; w an email address, marketers can tap into augmented profiles

  15. retweeted

    . scientist : People eating in groups of 6 or more average 20% greater calorie consumption.

  16. retweeted

    Utilizing 3rd party data is like relying on a friend to describe your upcoming blind date. -

  17. 1st party data & past behaviour trumps aspiration/survey data ~ of

  18. Web lessons : 1) faster load time 2) expectations go up on mobile (5-10 seconds) 3) set a performance poverty line

  19. retweeted

    If your brand's program has dust on it, you're absolutely leaving money on the table

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