the story isn't a PERSONAL JOURNEY she does not CHANGE she does not OVERCOME she does make a lot of facial expressions at us/the husband stand-in. the "star" of the commercial, who it's ALL FOR, is the passive buyer of the product. not the user.
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addendum: i don’t think you could tell, reading the script, that this ad would be SO bad. the creepiness isn’t in the text, it’s in the subtext. the framing, the point of view, the timing just like how someone recut Mary Poppins like a horror moviehttps://youtu.be/2T5_0AGdFic
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to the folks sayin “wow ur overthinking it it’s a commercial lol”: all human work deserves criticism — meaning the analytical kind:
does it work?
how?
why?
what choices did they make?
what’s the outcome?
for
1. understanding
2. improvement
3. societyPrikaži ovu nit -
i would be delighted to turn this into a piece for a publication — just putting it out there.
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soooooooooooooooo
@VancityReynolds actually cast the scared peloton lady in a gin commercial just to prove it wasn’t her fault, it was the writing and direction? and referenced the peloton timeline? that is next levelhttps://twitter.com/vancityreynolds/status/1203118775815622664?s=21 …
0:40Prikaži ovu nit
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