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Amy “prima facie goofy” Hoy
Amy “prima facie goofy” Hoy
Amy “prima facie goofy” Hoy
@amyhoy

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Amy “prima facie goofy” Hoy

@amyhoy

juicy, electrified meatsack // “just do whatever Amy says” - janelle allen // "probably the greatest living software QA" — nick disabato. she.

Tucson, AZ
stackingthebricks.com
Vrijeme pridruživanja: siječanj 2007.

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    Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
    • Prijavi Tweet

    can we talk about actually why the peloton ad is so bad? the answer isn’t sexism, or that it’s hard to convey an inner journey in an ad the problem is copywriting THREADpic.twitter.com/4RvqVsElQf

    14:55 - 5. pro 2019.
    • 3.130 proslijeđenih tweetova
    • 16.047 oznaka „sviđa mi se”
    • Kianchong Doña Ashley Obbin Amihere Gunton Blurpus Miqqel_ Soma Arnold Toth Luke Kendall Goon Bird Ling
    3.130 proslijeđenih tweetova 16.047 korisnika označava da im se sviđa
      1. Novi razgovor
      2. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        first, if you haven't watched it: go watch it. it opens on a winter scene, pretty lady in PJs with her kid, covering her own eyes. IT'S A PRESENT STORY https://www.youtube.com/watch?v=pShKu2icEYw …pic.twitter.com/0q9IlrWrov

        16 replies 11 proslijeđenih tweetova 675 korisnika označava da im se sviđa
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      3. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        "A PELOTON?!" scene switch… pretty lady in exercise outfit, on the bike, holding her phone [background: another, very similar female voice screaming "GIVE IT UP FOR OUR FIRST TIME RIDERS"] perspective switch… her anguished face "i'm a little nervous, but excited"pic.twitter.com/RtS4oArTsm

        10 replies 8 proslijeđenih tweetova 550 korisnika označava da im se sviđa
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      4. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        this is where people think it goes off the rails: 🙈 why is she so scared? 🙈 why is she so filming herself? but that's not WHY it's so disturbing. it's disturbing because………… who are we?

        18 replies 23 proslijeđena tweeta 1.255 korisnika označava da im se sviđa
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      5. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        we see her from the outside. we watch her get the present. we watch her get on the bike. we watch the video she filmed. but… who are we? the scriptwriters actually wrote OUR PERSPECTIVE to be the husband's perspective. all her work… is for us.

        30 replies 86 proslijeđenih tweetova 2.424 korisnika označavaju da im se sviđa
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      6. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        the perspective continues to be confused… 🤪 we watch the world's SADDEST montage (iPhone) 🙈 wait actually it's on the TV 😩 wait… she's looking at… the husband… us…?? consistency of perspective is like, BASIC STUFFpic.twitter.com/c6lH2ACARF

        12 replies 32 proslijeđena tweeta 1.856 korisnika označava da im se sviđa
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      7. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        the story isn't a PERSONAL JOURNEY she does not CHANGE she does not OVERCOME she does make a lot of facial expressions at us/the husband stand-in. the "star" of the commercial, who it's ALL FOR, is the passive buyer of the product. not the user.

        14 replies 57 proslijeđenih tweetova 2.303 korisnika označavaju da im se sviđa
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      8. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        the peloton ad is a lot like first person perspective porn. we get turned into a character we didn't ask for, looking at out a world that isn't ours, being pandered to in a way that feels super gross

        134 proslijeđena tweeta 2.550 korisnika označava da im se sviđa
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      9. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        you can absolutely make an inner journey visible. you can focus on kinda "weird" "not very impressive" physical activity and make it seem heroic. and you can even do it in an ad. nike is great at this. example with a woman fencer:https://www.youtube.com/watch?v=qjPXEf-fpaw …

        19 replies 50 proslijeđenih tweetova 1.458 korisnika označava da im se sviđa
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      10. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        basic rules for copywriting: who's it for? what do they want? how does the product deliver that? good copywriting makes the reader the star… the hero of their own journey. not the product. and definitely not a weird, mute, gift-purchaser stand-in like peloton did.

        332 proslijeđena tweeta 4.083 korisnika označavaju da im se sviđa
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      11. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        when you write a novel, you have to pick your perspective: first person second person third person third person omnicient same for tv scripts, and there's a reason it's almost never "second person" (you). but that's what peloton picked.

        11 replies 53 proslijeđena tweeta 1.564 korisnika označavaju da im se sviđa
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      12. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        if the lady in the peloton ad made that face AT THE PELOTON and said "i'm kinda scared… but i'm gonna do it" — we wouldn't be talking about how gross it is it's gross because we feel gross because she made that scared face AT US

        10 replies 91 proslijeđeni tweet 2.421 korisnik označava da mu se sviđa
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      13. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        if they did a voiceover… "i always had excuses…" unpacking the peloton, setting it up, cringing at the first exercise, slapping the 6am clock even while she was rubbing her hair and yawned, and at the end she said: "i did it." that would have been a winner.

        8 replies 36 proslijeđenih tweetova 1.998 korisnika označava da im se sviđa
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      14. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        anyway the whole thing is an incoherent mess… that terrible, confused, multi-perspective copy would never have passed muster in my class. hah.https://stackingthebricks.com/how-i-increased-conversion-2-4x-with-better-copywriting/ …

        10 replies 28 proslijeđenih tweetova 1.717 korisnika označava da im se sviđa
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      15. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        there are gift commercials that aren’t creepy. the car ones? silly but not offensive. the peloton ad is deeply unsettling bc of the choices i outlined & they paid the price https://twitter.com/hughw/status/1202732449270288385?s=21 …pic.twitter.com/wRKpFnYezR

        13 replies 43 proslijeđena tweeta 986 korisnika označava da im se sviđa
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      16. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        Amy “prima facie goofy” Hoy je proslijedio/a tweet korisnika/cehughw

        the core of the ad is clearly meant to be a traditional Personal Journey. the woman is the actual star (she gets all the airtime). the husband… watches. a passive voyeur, not the star.https://twitter.com/hughw/status/1202733585788293121?s=21 …

        Amy “prima facie goofy” Hoy je dodan/na,

        hughw @hughw
        Odgovor korisniku/ci @amyhoy
        Agree. It's creepy. But didn't they follow the copywriting rule to make the buyer the hero?
        36 replies 10 proslijeđenih tweetova 685 korisnika označava da im se sviđa
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      17. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        "my soundcloud" is writing pissed yet useful screeds about copy, marketing and business… and… yeah i do that on my newsletter as well.https://stackingthebricks.com/subscribe/ 

        12 replies 15 proslijeđenih tweetova 560 korisnika označava da im se sviđa
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      18. Amy “prima facie goofy” Hoy‏ @amyhoy 5. pro 2019.
        • Prijavi Tweet

        addendum: i don’t think you could tell, reading the script, that this ad would be SO bad. the creepiness isn’t in the text, it’s in the subtext. the framing, the point of view, the timing just like how someone recut Mary Poppins like a horror moviehttps://youtu.be/2T5_0AGdFic 

        35 proslijeđenih tweetova 958 korisnika označava da im se sviđa
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      19. Amy “prima facie goofy” Hoy‏ @amyhoy 6. pro 2019.
        • Prijavi Tweet

        to the folks sayin “wow ur overthinking it it’s a commercial lol”: all human work deserves criticism — meaning the analytical kind: 🤔 does it work? 🤔 how? 🤔 why? 🤔 what choices did they make? 🤔 what’s the outcome? for 1. understanding 2. improvement 3. society

        144 proslijeđena tweeta 1.782 korisnika označavaju da im se sviđa
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      20. Amy “prima facie goofy” Hoy‏ @amyhoy 6. pro 2019.
        • Prijavi Tweet

        i would be delighted to turn this into a piece for a publication — just putting it out there.

        15 replies 3 proslijeđena tweeta 220 korisnika označava da im se sviđa
        Prikaži ovu nit
      21. Amy “prima facie goofy” Hoy‏ @amyhoy 6. pro 2019.
        • Prijavi Tweet

        Amy “prima facie goofy” Hoy je proslijedio/a tweet korisnika/ceRyan Reynolds

        soooooooooooooooo @VancityReynolds actually cast the scared peloton lady in a gin commercial just to prove it wasn’t her fault, it was the writing and direction? and referenced the peloton timeline? that is next levelhttps://twitter.com/vancityreynolds/status/1203118775815622664?s=21 …

        Amy “prima facie goofy” Hoy je dodan/na,

        0:40
        Ryan ReynoldsOvjeren akaunt @VancityReynolds
        Exercise bike not included. #AviationGin pic.twitter.com/jYHW74h81l
        78 proslijeđenih tweetova 734 korisnika označavaju da im se sviđa
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