I suspect this can be expanded to "ideas don't work that way" - information effects dominate http://www.meltingasphalt.com/ads-dont-work-that-way/ …
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this is much like neurolinguistic programming works (about whose efficacy, I don't know, but it's fun to know about)
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and it used to be an extremely hot technique in advertising so it makes sense that it has cultural echoes
End of conversation
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