I suspect this can be expanded to "ideas don't work that way" - information effects dominate meltingasphalt.com/ads-dont-work-
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hm, not directly related, but the way that beer ad works is that the bottle is literally the only interesting thing in it
the composition makes your gaze scan it in a very specific way and (theorizing here) form a pseudosentence in your mind
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this is much like neurolinguistic programming works (about whose efficacy, I don't know, but it's fun to know about)
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