fully automated religion whose prophet is a program that generates scripture and imagery, places those as ads, and learns from clickthroughs
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I suppose the one who sets it up and tweaks the parameters would be a metaprophet, though with the correct prefix they'd be a protoprophet
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a click generator botnet gets caught up in one of the campaigns and pretty much by accident creates the first machine religion
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you could optimize the conversion rate by A/B testing psalms, and throw out a bunch of random apocrypha for an SEO campaign.
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